Believe in Beauty
Beauty is defined as a combination of qualities that pleases the aesthetic senses, especially the sight. Shape, symmetry, colour, and form, define the alluring sense of invitation and unarguably the force attracts your attention, creating an everlasting desire - that often, becomes an obsession.
"Believe in Beauty" is Étnica's brand birth campaign in which the concept beauty is explored and portrayed in a minimalistic, abstract and magical way. The elegance and beauty of the well-thought lines and curves, the balance, the strength in detail and the untamed flow make of Étnica your next generation watch.