Client: Flux Fins
Flux Fins - Advert
Flux Fins is a new concept of fins that allows surfers to adjust the level of flex, all in one set of fins, and with your usual fin key. This new system allows surfers to have full control of their gear under any condition. By altering the angle of the lever you adjust the flexibility of the fin. When the lever is up, the fin is stiff. As you turn the lever down the flex increases so you can tune your fins to suit your surf.
For the official launching video the aim was to present the product and its functionality, and further develop a visual composition that presented the product in water and in action. The product was shown in different surf conditions to prove the point, and finishes with a 3D green screen animation that empowers the technicality of the fin itself.