Get paid doing what you love.
From Blog | 1 year, 8 months, 5 days, 5 hours ago
We often come across great concepts and amazing opportunities to be involved in, and we immediately jump on board with anyone wanting to produce something different, original, inspiring…
During the past years, we have focused our energies in producing content for surf, skate and fashion brands mainly, priding ourselves of producing visual experiences that embrace unconventional, real, alternative and adventurous lifestyles. This comes as second nature to us.
Being based in Byron, allows us to be in the epicentre of what someone could call unconventional lifestyles, and therefore, we are telling the stories of people like ourselves and supporting brands that usually connect with our values and vision.
So, when we first came across “The Man Ride”, we were a bit sceptical in terms of what we could bring to the concept, and if we could really portray a message and a concept that we knew very little about.
As far as we were concerned and coming from Spain, cycling is something your dad watches after lunch on the weekends, and sadly, since he is El Patrón, you would get stuck for hours before he fell asleep and you were able to change the channel.
We didn’t get it, we weren’t really that interested anyways.
When John Polson (The brain behind TMR initiative) and I had our first meeting to discuss the project, he laid out his plans, ideas and intentions for us to develop the concept behind The Man Ride.
He explained that this project goes further than the representation and documentation of 8 cyclists riding 1000km during 4 days across the Aussie outback and that the project had been in the pipelines for quite some time now.
Given our previous background and portfolio, we have to admit that we were really surprised towards John’s approach and trust from the beginning.
He knew very little about The Amigos, and as far as he was concerned, we did surf and bikini videos.
On that first meeting John would say things such as:
“I like to surround myself with people who know more than me.”
“I am hiring you do to what you do best.”
“Here is my idea, but I would like you to add your touch and vision to it.”
and what stuck the most:
“YOU HAVE FULL CREATIVE FREEDOM TO DEVELOP THE CONCEPT”
We felt flattered, and at the same time, pressure was on.
This project had been in John’s mind for years and now we have to shape it to meet his expectations and with zero background in cycling or mental health issues what so ever.
On top of that, we had 4 days to shoot it and 8 days to edit it. - like, fuck…is this even doable?
We jumped on board 200% - who wouldn’t get tickled by a challenge of this magnitude?
The day came, and there we were - in a cycling shop in Brisbane meeting the legends that we would later come to see as friends.
We shared a two day van ride from Brissy to Longreach in which we got to bond with the amazing crew that Black Sheep Cycling brought along. We had no idea at first that these people were actually super humans! We found that out tin the following days.
We are definitely not used to work without pressure, without a degree of “un-logical requests” , and without having someone behind your ear on a regular basis changing the plans he originally agreed on.
To put this in context… is like going to a fancy restaurant, ordering a steak and sitting next to the chef for the next 40 minutes explaining him how to properly cook your steak and what seasoning to use.
We consider ourselves extremely lucky to have been granted trust and freedom from our previous clients before this project came to life.
The amount of trust and confidence that John and his team had laid upon us, allowed us to follow our “unconventional ways” to develop the production we had initially presented, and not only they didn’t interfere negatively, but everyone involved would get out of their ways to help us achieve the vision behind the concept and always had positive feedback to add.
You would think that that is the usual way in which things unfold, you would be wrong.
For a creative, the best thing that can ever happen is that the person paying for your skills; respects the technique, the vision and has full trust in the products you can craft and deliver; essentially allowing you, to develop the work you were hired to do.
The Man Ride Documentary showcases an analogy between overcoming a mental health issue and riding through extremely adverse conditions to reach a final destination. The sub-theme is clear, you can overcome adversity but you need to ask for help.
The whole creative process went down in a very similar way: Something that initially looks very unlikely to happen ends up coming to life thanks to the support, help and drive from a group of individuals, helping each other out, through the hard times to accomplish the same goal.
We couldn’t be more proud to have been given the chance to be involved in such a rad initiative.
We found out that “lifestyle videos” go way beyond surf and skate lifestyles… and that the true creative process can only be unleashed through mutual trust and respect.
Because you don’t tell your chef how to cook your steak
All snaps by legendary Kye Wylde. @kyewylde