Beauty has a formula.

 A closer look at some of the best  "Believe in Beauty" campaign photos.

Visit this space on Wednesday for the Behind The Scenes shots and find out how the film and photos were made.  

Beauty is defined as a combination of qualities that pleases the aesthetic senses, especially the sight.

Shape, symmetry, colour, and form, define the alluring sense of invitation and unarguably the force attracts your attention, creating an everlasting desire - that often, becomes an obsession.

 Campaign Developed by Flamingo Amigos for Etnica Project

Directed by Jaime Gonzalez and Luis Gonzalez

Filmed and Edited by Oscar Fernandez

Creative and Art Direction by Olga Blanco

Campaign Photos by Nollan Full and Oscar Fernandez

Talent: Freya Gibbs

H&MU: Tara Whitley

Special Thanks:

Kento

Harry & Sam